Fashion Jewellery: American Fashion Party Jewelry Collection 2014-3

American Fashion Party Jewelry Collection.

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Costume jewelry can be characterized by the period in history in which it was made.

Art Deco period (1920–1930s)[edit]

The Art Deco movement was an attempt to combine the harshness of mass production with the sensitivity of art and design. It was during this period that Coco Chanel introduced costume jewelry to complete the costume. The Art Deco movement died with the onset of the Great Depression and the outbreak of World War II.[2]

According to Schiffer, some of the characteristics of the costume jewelry in the Art Deco period were:[3]

Free-flowing curves were replaced with a harshly geometric and symmetrical theme

Long pendants, bangle bracelets, cocktail rings, and elaborate accessory items such as cigarette cases and holders

Retro period (1935 to 1950)[edit]

In the Retro period, designers struggled with the art versus mass production dilemma. Natural materials

merged with plastics. The retro period primarily included American-made jewelry, which has a distinct American look. With the war in Europe, many European jewelry firms were forced shut down. Many European designers immigrated to the U.S. since the economy was recovering.